Client acquisition web systems for tattoo studios.

If you're still building who books you, DMs alone aren't a system.
They're hope.

Buried messages. Forgotten deposits. Clients who found someone faster. That's the cost of hope.

A booking flow that's easy to finish.

Search visibility DMs can't give you.

A site that matches the work.

What hope costs you.

Whether it's DMs or a form nobody finishes, the story's the same.

Hope

Messages that sit unanswered too long
No deposit until you remember to chase it
No confirmation, so the client isn't sure it's real
Invisible to anyone searching, only visible to people already following
Portfolio scattered or buried under old posts

System

Every booking confirmed automatically
Deposit built into the flow, not an extra step you remember
Instant confirmation, before you even check your inbox
Found by clients searching on Google, not just scrolling
Portfolio organized by style, easy to browse
A high-tier website that reflects the work
Warm, pre-qualified leads — not just curious DMs
A real acquisition strategy, not just a pretty site

It only takes a couple of bookings to cover the cost. Losing clients is the expensive part.

How it actually gets built.

01 — Structure

We start with what's already there: your work, your style, what makes a client stop scrolling.

Iron Parish tattoo studio website homepage, built and launched by Slaaate

02 — Build

Not a template. Custom-coded, fast, built to move.

03 — System

One booking flow. Solo artist or full studio, nothing gets lost in the inbox.

Holloway Tattoo Collective booking call-to-action section, built and launched by Slaaate

But how do people get here?

Building it is half the system. Getting found is the other half.

01 — Found by search, not just scroll

Google Business Profile set up and optimized for local search
Structured so search engines index each artist, each style, not just a homepage
Built to show up when someone searches "tattoo artist near [city]", not just when they happen to scroll past a post

02 — Ready for a media buyer, not guesswork

A creative brief pulled straight from your best work, ready to hand off
A clear picture of who to target, based on the studio's actual client profile
Tracking built into the site, so whoever runs the ads knows what's converting

The site does its part. This makes sure it's not doing it alone.

Pick your starting point.

Every tier builds on the last — nothing here is a separate product.

Portfolio

$1,000

For solo artists who need a home base.

Single-page custom-coded site (Next.js/Tailwind), portfolio organized by style
Mobile-first, responsive
Deployed on your own domain
Basic SEO: meta tags, sitemap
Working contact form
Source code delivered/transferred to you

Start here →

Booking System

$1,600

For artists tired of managing bookings by hand.

Everything in Portfolio, plus:

Full technical SEO: schema markup, structured metadata
Google Business Profile set up
Full booking form (reference, placement, size, preferred date)
Deposit payment integration
Automatic confirmation email
Cancellation/no-show policy page
Media buyer brief: creative direction + targeting profile, written and ready to hand off
Conversion tracking installed (Meta Pixel + GA4 events)

Build the system →

Studio Authority

$3,200+

For studios running more than one artist.

Everything in Booking System, plus:

Individual page per artist, each with its own booking flow (count varies by number of artists — that's what the "+" covers)
Unified studio schedule view
Guest spot system (a section to announce and book a visiting artist)
Multi-page SEO (schema per artist, not just one general business schema)
Traffic strategy document segmented by artist specialty, also a written deliverable, not management

Let's talk →

Let's see if this fits your studio.

Tell us a bit about where you're at. We'll take a look and get back with next steps.

Prefer to talk first?

Instagram → Email →

If you're still building who books you, DMs alone aren't a system.They're hope.